Case Studies

Leadership Case Study: How Netflix Transformed Its Culture to Win the Streaming War

The Culture Document That Changed Business Thinking The Netflix Culture document — the 125-slide presentation that Reed Hastings and Patty McCord developed and published in...

B2B Case Study: Salesforce — How CRM Became a Cloud Computing Pioneer

The Founding Disruption Salesforce was founded in 1999 by Marc Benioff with the specific vision that enterprise software should be delivered as a service over...

Warby Parker: How a Startup Disrupted the Eyewear Industry by Selling Glasses Online

The Industry That Was Ripe for Disruption Before Warby Parker, the eyewear industry was dominated by Luxottica, an Italian conglomerate that controlled an estimated 80%...

Slack: How an Internal Tool for a Gaming Company Became a $27 Billion Business

The Game That Failed and the Tool That Succeeded Glitch was an online massively multiplayer game that Stewart Butterfield's company Tiny Speck had been building...

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